
Career coaching for women · Dubai and online
Your next chapter with purpose
- with clarity
- with strategy
- on your terms
Move up or move on, without starting over or burning out.
I spent 15 years in HR watching brilliant women get stuck, overlooked or burnt out. Now I use everything I learnt there to help you work out what you want from your career, and go after it.
15 years in HR and recruitment · Thousands of CVs reviewed · Hundreds of candidates interviewed and hired
- Career clarity
- Changing direction
- Job search strategy
- Interview preparation
- Promotion and compensation conversations
- Leadership presence
- Returning to work
- Confidence at work
- Growth without burnout
Do any of these sound familiar?
You might not be able to say what’s wrong yet. Or you know exactly what’s wrong, and have no idea what to do about it. Either way, you’re in good company.
Staying stuck has a cost: your energy, your confidence, and years spent in work that doesn’t feel like yours. But changing direction doesn’t have to mean giving up everything you’ve built.
Job search
I’ve sent out so many applications, and I’m hearing nothing back.
Career direction
I’d love to do something different, but I’m scared of starting from zero.
Recognition and promotion
I keep delivering, and someone else keeps getting the promotion.
Outgrowing your path
My career looks great on paper. So why do I feel so empty?
Work without burnout
I’m exhausted, but I can’t just walk away.
Returning to work
I’ve been away from work for a while, and I’m not sure how to come back.

Why Glowth
Because you need more than a better CV.
Most career advice does half the job. You might come away understanding yourself better, but still have to figure out the job market alone. Or you get a polished CV, and nobody asks whether you actually want the job.
Glowth Mindset brings both halves together.
First, we look inwards. We explore your strengths, values and interests, what gives you energy and what drains it, and the life you want. We also look at the self-doubt, imposter thoughts and fears that may have been making your decisions for you.
Then, we get practical. We identify your transferable skills, match what you’ve discovered with real opportunities and choose a direction. From there, we work on whatever you need: your CV and LinkedIn profile, a focused job search, interview preparation, and promotion and compensation conversations. All of this comes from my years working on hiring and promotion decisions.
You’ve built so much already. Let’s make sure it’s leading somewhere you want to go.
The G.L.O.W.T.H.™ Method
My framework is inspired by Ikigai, the Japanese idea of finding work that combines what you love, what you’re good at, what the world needs and what you can be paid for.
- GGround Take an honest look at where you are, and who you are now.
- LLiberate Let go of the beliefs and fears that keep you stuck.
- OOrient Find a direction that fits you and the market.
- WWire Build the habits and boundaries that make the change last.
- TTell Show your value with confidence, on paper and in the room.
- HHarness Turn the plan into action, and keep going.
Not everyone needs all six. We use the ones your situation calls for.
Meet your coach
Hi, I’m Julia.
I’m a career strategist and former HR leader. I spent 15 years in HR and recruitment, hiring at every level and eventually leading a regional HR team. I know what makes a hiring manager lean in, and what gets a brilliant woman overlooked.
I also know what it’s like when a career you’ve worked hard for starts costing more than it gives. Burning out made me stop and ask what I wanted. Glowth Mindset was my answer: everything I learnt in HR, combined with the inner work that helped me recover.
You bring the ambition. I’ll bring the inside knowledge and the strategy.

Work with me
Ways we can work together
Start with one session, or go deeper with private coaching. Not sure which fits? Book a Strategy Session and we’ll decide together.

Career Strategy Session
An interview next week, a CV that isn’t getting replies, or a decision you keep going round in circles on: bring it along. In 60 focused minutes, we work through it together, and you leave with clear, practical next steps.

Private coaching
Thinking of changing direction, searching for the right role or preparing for interviews? Choose the programme that fits your goal: The Next Chapter or Job Search Strategy (six sessions each), or Interview Confidence (four sessions). Between sessions, you put the plan into practice, and we build on what you learn.

Group coaching
Work on your career alongside other ambitious women who understand what you’re going through. Join the waitlist and you’ll be the first to know when places open.
Digital resources
Prefer to start on your own? Find free guides and digital resources in the Glowth Mindset store.
Kind words
Professionally, Julia has extensive expertise across all major HR domains, including performance evaluations, promotions, training, and employee engagement. I highly recommend Julia as a career coach, I have no doubt she will bring compassion, insight, and integrity. Anyone who has the chance to work with her or be coached by her will benefit immensely from her experience, empathy, and genuine commitment to helping others grow and succeed.
J.F.
Management Consultant
What struck me most about Julia is her extraordinary level of empathy. Despite an extremely busy schedule, she always gave me her full attention and presence. … Her approach to mentoring is very authentic and supportive, and I wholeheartedly recommend her.
Dr M.W.
Strategy & Transformation · People & Organization
She always took the time to listen, guide, and encourage me, both professionally and personally. Her empathy, professionalism, and problem-solving mindset make her an outstanding HR leader. I’m truly thankful for everything she’s done and for the positive influence she continues to have on everyone around her.
F.B.
Regional Talent Acquisition Manager
I wholeheartedly recommend Julia as an exceptional HR leader and coach. … She had confidence in me when I didn’t yet have it in myself. I am forever grateful to her.
J.B.
Healthcare Assistant
Julia always made time to listen and approached every situation with care and practical guidance. Her ability to provide sensible options while maintaining trust and discretion had a meaningful impact on my development. … I am very grateful for her support.
J.W.
Consulting Manager
Julia is an incredible professional, who is thorough and experienced in recruitment. I was impressed from the start as Julia found and approached me to see if I would be interested in a new opportunity. The role was a good match for my skill set and Julia kept in touch throughout the recruitment process ensuring that I was up to date with the progress of my application.
M.K.
Automotive Director
The Career Wheel · Free self-check
Take two minutes to check in with your career.
Sometimes it’s hard to tell what’s wrong at work. You might love what you do but not what you’re paid. Or the role is great, but you’re exhausted by Thursday. The Career Wheel helps you see which is which. Rate eight areas of your working life in about two minutes, and see what’s working, what isn’t, and where to start.
- Free and private
- About two minutes
- Shows you where to focus first
Purpose
Whether your work feels like it matters, to you and to others.
Note the moments this week when work felt worthwhile, however small. Then look for what they have in common.
Strengths
How much of your work uses what you’re genuinely good at.
List three things colleagues regularly come to you for. Then check how much of your week goes on them.
Growth
Whether you’re learning, stretching and moving forward.
Pick one skill you’d like to build this year, and find one way to practise it at work this month.
Recognition
Whether your contribution is seen, valued and credited to you.
Start a running list of your wins and the difference each one made. You’ll be glad of it in your next review or interview.
Compensation
Whether your compensation reflects the value you bring.
Find out what your role pays in your market, from at least two sources, so you know where you stand.
Work-life integration
Whether work leaves room for the rest of your life.
Choose one evening this week when work stops at a set time, and protect it as you would a meeting.
Energy
How you feel at the end of a typical working day.
For one week, jot down which tasks leave you drained and which leave you energised. The pattern will tell you a lot.
Confidence
How sure you feel of your value, and how easily you speak up for it.
Write down three things from the past year you’re proud of, and reread them before your next important conversation.
Free. Your scores aren’t sent to me or stored on this site.
The Edit
FROM the EDIT
Practical articles on careers, confidence and wellbeing. Short enough to read on your commute, useful enough to act on.

Free guide
Thinking about quitting? Read this first.
Leaving can feel like the only way out. But if you go without working out what’s really wrong, there’s a good chance the same problem follows you into your next job. Before You Quit is a free guide to the eight questions worth answering before you resign, so that whatever you decide, you decide with a clear head.
Free download
The Glowth Letter
Practical career tips from a former HR leader, plus the occasional update on what’s new at Glowth Mindset.
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